In the Netherlands, Miele is best known for its advertising slogan: "Miele, there is no better". However, since early 2014, Miele has been using the German-language slogan on Dutch television: "Miele. Immer besser". Krab has been working with Miele Netherlands since 2019, and of course we are proud of that!
Miele Netherlands is one of our regular clients in photo and video production. For Miele we produce several online campaigns with the aim of highlighting various new concepts. For example, for the concept Miele Experience Center in de Van Baerlestraat Amsterdam and Miele Laundry Boutique. In addition to the campaigns, we also created several internal productions (photography, instructional video, animations and infographics) that are served in different languages.